Autonomy Data Unit — Brand & Design System

ADU-ID-001 · BRAND IDENTITY SYSTEMREV. B · 2026

DESIGN SYSTEM · V1.0
SPEC SHEET · INK + SIGNAL RED

Data science, pointed at power. The brand identity for the Autonomy Data Unit — the data-science arm of the Autonomy Institute. A Swiss / technical-manual spec-sheet system: warm ink-on-paper plus one signal-red, a registration-target mark, grotesk + IBM Plex Mono, and data-as-ornament. Everything below is true vector, themeable (light + a map-room dark), and re-generatable from its parametric source.

01Design BibleThe full system — logo, colour, type, the mark, motifs, icons, data-as-ornament, atoms, applied pages, voice. 02Applied — Home PageThe identity applied to the ADU home page. Toggle light / dark. 03Key VisualPoster-format hero. "DATA SCIENCE, POINTED AT POWER." 04UI AtomsSpec-sheet chrome — FIG/TAB labels, tags, badges, spec rows, buttons. Light + dark. 05Icon Set12 core-capability icons on one optical grid. 06TokensThe contract — palette, type scale, spacing, geometry. tokens.css + tokens.json.