ADU-ID-001 · BRAND IDENTITY SYSTEMAUTONOMY DATA UNITDOC.TYPE: DESIGN-BIBLE · REV. B
DATA SCIENCE, POINTED AT POWER. FRONTIER METHODS · PUBLIC INTEREST · A UNIT OF THE AUTONOMY INSTITUTE
DESIGN BIBLE · V1.0 SPEC SHEET · INK + SIGNAL RED LIGHT (PRIMARY) + DARK
01Logo System
Horizontal — primary lockup
Stacked
Wordmark
Wordmark + unit
Lockup + tagline
02The Mark
A surveyor's registration target — a 3×3 coordinate grid with long
crosshair arms and exactly one signal-red square at the centre: the single point of focus.
The unit that finds the thing in the data. Built on a base unit; every dimension a ratio of it.
03Colour
INK#16181DC72 M64 Y56 K78
PAPER#F4F1EAC3 M2 Y6 K0
SIGNAL RED#D81E2CC7 M100 Y91 K1
MID GREY#6B6E72C58 M48 Y44 K12
NEUTRAL RAMP · 50–900
50
100
200
300
400
500
600
700
800
900
DATA-VIZ RAMP · 1–5 (PAPER → SIGNAL)
1
2
3
4
5
04Typography
Display — Inter Display (spec'd: Neue Haas Grotesk 75)
ADU Data
ExtraBold 800 · Black 900 · tracked −0.02em THE HEADLINE / WORDMARK VOICE