THEME ⌖
ADU-ID-001 · BRAND IDENTITY SYSTEM AUTONOMY DATA UNIT DOC.TYPE: DESIGN-BIBLE · REV. B
DATA SCIENCE, POINTED AT POWER.
FRONTIER METHODS · PUBLIC INTEREST · A UNIT OF THE AUTONOMY INSTITUTE
DESIGN BIBLE · V1.0
SPEC SHEET · INK + SIGNAL RED
LIGHT (PRIMARY) + DARK
01Logo System
Horizontal — primary lockup
Stacked
Wordmark
Wordmark + unit
Lockup + tagline
02The Mark
A surveyor's registration target — a 3×3 coordinate grid with long crosshair arms and exactly one signal-red square at the centre: the single point of focus. The unit that finds the thing in the data. Built on a base unit; every dimension a ratio of it.
03Colour
INK#16181DC72 M64 Y56 K78
PAPER#F4F1EAC3 M2 Y6 K0
SIGNAL RED#D81E2CC7 M100 Y91 K1
MID GREY#6B6E72C58 M48 Y44 K12
NEUTRAL RAMP · 50–900
50
100
200
300
400
500
600
700
800
900
DATA-VIZ RAMP · 1–5 (PAPER → SIGNAL)
1
2
3
4
5
04Typography
Display — Inter Display (spec'd: Neue Haas Grotesk 75)
ADU Data
ExtraBold 800 · Black 900 · tracked −0.02em
THE HEADLINE / WORDMARK VOICE
Mono / Labels — IBM Plex Mono
Aa 0123
UPPERCASE · 0.10EM TRACKING
FIG. / TAB. / SPEC-ID · CAPTIONS · TAGS
INTELLIGENCE FOR
A FAIRER ECONOMY.
05Motifs / Patterns
A · Grid
B · Field
C · Flow
Hairline
Section rule
Accent rule
06Icon Set — Core Capabilities
Network Analysis
Economic Modelling
Document Intelligence
Machine Learning
Web Crawl
Data Engineering
Geospatial
Labour Market
Power & Ownership
Anomaly Detection
APIs & Access
Monitoring
07Data as Ornament
Network
Trend lines
MEAN Bars · mean
Box · whisker
LABOUR MARKET INTELLIGENCE CORRUPTION RISK NETWORK MAPS NARRATIVE TRACKING SECTOR DYNAMICS POWER CONCENTRATION Radar · outputs
Dot-map · GB
01 Data Acquisition 02 Entity Resolution 03 Graph Construction 04 Feature Engineering 05 Modelling Suite 06 Validation & Red Team 07 Outputs & APIs 08 Interpretation Layer 09 Audit & Lineage System stack
Sparkline
08UI Atoms
Badges
FIG · NETWORKS DATA SUMMARY LIVE PUBLIC INTEREST
Metadata tags
NETWORKS · PROCUREMENT · LOCAL GOVERNMENT LABOUR MODELLING · AUTOMATION · SKILLS
Actions
SEE ALL WORK →
Spec rows · dotted leaders
FOUNDED2022
TEAM06
LOCATIONLONDON, UK
AFFILIATIONAUTONOMY INSTITUTE
09Applied — Key Visual
ADU key visual — DATA SCIENCE, POINTED AT POWER.
design/system/keyvisual/keyvisual.html — click to open the live, themeable page
10Applied — Home Page
ADU home page — INTELLIGENCE FOR A FAIRER ECONOMY
design/system/keyvisual/home.html — click to open the live, themeable page
11On Dark — The Map Room
ADU key visual — dark / map-room
12Voice
DATA SCIENCE, POINTED AT POWER.
INTELLIGENCE FOR A FAIRER ECONOMY.
DATA. MODELS. POWER. FOR PUBLIC GOOD.
FRONTIER METHODS. PUBLIC INTEREST.
BUILT FOR PUBLIC INTEREST. DESIGNED FOR ACCOUNTABILITY.