ADU-ID-001 · BRAND IDENTITY SYSTEMREV. B · 2026
DESIGN SYSTEM · V1.0
SPEC SHEET · INK + SIGNAL RED
Data science, pointed at power. The brand identity for the Autonomy Data
Unit — the data-science arm of the Autonomy Institute. A Swiss / technical-manual spec-sheet
system: warm ink-on-paper plus one signal-red, a registration-target mark, grotesk + IBM Plex
Mono, and data-as-ornament. Everything below is true vector, themeable (light + a
map-room dark), and re-generatable from its parametric source.
01Design BibleThe full system — logo, colour, type, the mark, motifs, icons, data-as-ornament, atoms, applied pages, voice.
02Applied — Home PageThe identity applied to the ADU home page. Toggle light / dark.
03Key VisualPoster-format hero. "DATA SCIENCE, POINTED AT POWER."
04UI AtomsSpec-sheet chrome — FIG/TAB labels, tags, badges, spec rows, buttons. Light + dark.
05Icon Set12 core-capability icons on one optical grid.
06TokensThe contract — palette, type scale, spacing, geometry. tokens.css + tokens.json.
